Insights Belfast’s estate and letting agents can stay ahead of the competition with free digital skills training
1 year ago

Belfast’s estate and letting agents can stay ahead of the competition with free digital skills training

Estate agent shaking hands with prospective customers

With the rise of online estate and letting agents dominating search engines and slashing fees, many traditional agents have had to embrace the digital revolution to compete. 

Fortunately, consumers still like to speak to a consultant for advice and providing quality customer service is still an important part of the buying and selling process, so traditional agents are certainly not dead.  But the way we buy, sell or let property has now completely changed.

The rise of digital

The internet allows us to access a wealth of information when we want.  We no longer have to wait for an estate or letting agent to open to obtain information about a property.  Interactive content such as virtual tours, reviews, photos and maps are all available at a click of a button. E-shots and social media, keep us informed on latest sold prices, trending locations, new properties on the market and other relevant news.

With more emphasis now on keeping in touch with your customers digitally, estate and letting agents know they must have the latest digital know-how to stay ahead of the competition. But keeping your online presence up to date is time consuming. For those of us who can remember the days before Instagram and Snapchat, social media for business can be confusing. 

How can you improve your online strategy?

Seetec can help you to do more business online by training new and existing staff in social media, and digital skills for free.  Training is available to private sector employers in Belfast and will allow your staff to:

  • Maximise your property marketing
  • Drive more visitors to your website
  • Reach more customers with email marketing and digital advertising
  • Keep your website up to date
  • Increase your social media followers

Training is provided by industry experts with more than 20 years’ experience in eCommerce, online marketing and website development. With no fees or commission and a £500 incentive, this is a great opportunity to train your staff in the latest digital skills.

For more information see www.seetec.co.uk/employer/ni

Apprenticeships are part funded through the Northern Ireland European Social Fund Programme 2014 – 2020 and the Department for the Economy.