Insights A Day in the Life of a Digital Marketer Apprenticeship Coach
13 June 2019

A Day in the Life of a Digital Marketer Apprenticeship Coach

Gemma Swindlehurst

Gemma Swindlehurst, an Apprenticeship Delivery Coach specialising in digital marketing, has been working with us for the past two years and plays a vital role in supporting our apprentices from initiation through to completion.

Gemma said “When I started my career, I would take every qualification I could get whilst on the job. I love learning, so not only do I see the benefits of an apprenticeship as an Apprenticeship Delivery Coach, I’ve also been an apprentice, so I know how it works and how best to help our learners.”

Gemma, now 33, finds her role still keeps her on her toes. With challenges in the industry and a growing number of apprentices, her job sees her travel up and down the UK to help apprentices during their training. Coventry, Hull, Newcastle, Manchester and Liverpool are just a few of the areas she covers.

“In this sector there’s always an element of learning in order to stay ahead of the curve. As a Digital Marketer delivery coach, our CPD always has to be up to date and only this Christmas, I ended up studying for a new CIW qualification due to a change in standards. I think it’s important to grow in our role just as much as the learners themselves. Digital marketing is constantly evolving with coding, online and offline practices and everything else.”

The huge benefit of apprenticeships is the personal connection gained between a coach and an apprentice - something many young learners might not get the opportunity to experience at a large university.

“The beauty of apprenticeships is that we can work around the learners. I have one-to-one with each learner every month but even they can vary, some of my learners prefer Skype calls depending on where they are based or their personal situation, so we can always tailor to individuals where possible and want to remain available for them as much as we can. We are called coaches for a reason - we can really give young people the tools they need to learn and it’s so satisfying to see someone grow and progress on their journey.”

In 2018, there were 814,800 people participating in an apprenticeship in England. With this figure set to rise, we’re shining a light on apprenticeships and the benefits they have on both businesses and young learners.

Gemma said “It’s not always easy in a job like ours, we have to be self-sufficient and our goal is not just to help apprentices, but also help businesses grow. I think more young people are wising up to this on-the-job experience and the benefits it can bring to their career in the long-term. A huge part of what we do is working with businesses and being experts in our field to help them and deliver what they need.”

Research has shown that universities are falling behind when it comes to female representation in higher education. However, Gemma herself has had a number of strong, female mentors, as well as working with young women every day who are now entering into the world of apprenticeships.

“I entered into this job after completing an apprenticeship in customer service whilst I was managing a shop. It was my female assessor at the time who told me I’d be perfect as a delivery coach. Not long after this, I fell pregnant and studied to become a coach whilst on maternity leave.”

“I’m so grateful I had that time to train for a job that now works around me and my family. No two days are the same and I have the benefit of working independently as well as having the support of a team. I’m meeting new people every day so it’s perfect for me in that respect. It’s not always easy, but it’s certainly rewarding. Knowing that you’ve supported people to be the best they can be is something not many people are lucky enough to get.”

For more information on our apprenticeship services, please contact a member of our team today.