Social Media Apprentice
Digital Communications Team Leader
At the end of my Apprenticeship I will have gained an NVQ Level 3 in Social Media and Digital Marketing as well as the skills and experience needed to further my career. This includes general skills such as time management and organisational skills, as well as those which are specific to the marketing industry. I will either progress onto a Level 4 Higher Apprenticeship or jump straight into work. It’s exciting to know that there's more than one option!
For Jasmine to have successfully completed her NVQ level 3 in Social Media and Digital Marketing as well as gaining the confidence to progress within her role. This also includes using her skills and expertise in the marketing sector to help her grow as a person.
At the start of each week, we sit down as a team to discuss and plan content which will be distributed for the following month. These meetings provide a great opportunity for me to get involved and put my ideas forward for Seetec's upcoming social activity. I'm learning a lot from the team's suggestions and really enjoy seeing our plans unfold.
This week Jasmine has been involved with the content calendar sessions for the new websites launching across the group. This has given Jasmine the opportunity to be creative and bring new ideas to the table. Over the next couple of weeks Jasmine will work closely with Marketing Project Manager, Penny, to collate content for the group website and provide feedback prior to launch. She has also been tasked with coming up with campaigns ready for National Apprenticeship Week and how we can create awareness on social media.
After researching how the use of Facebook, Twitter and Instagram can increase Seetec's brand and service awareness, I began conducting a social media audit of our online presence. I evaluated our social media accounts across a range of platforms, checked for consistency with branding and thought about how we can analyse success by effectively managing the distribution of the content shared.
This week Jasmine has been focusing on National Apprenticeship Week and how to rise above the noise of our competitors. Jasmine and I hosted a live Q&A on Instagram to raise awareness of Seetec apprenticeships and inspire others by sharing our experience. By the end of the week, Jasmine evaluated the week by including our highs, lows and lessons learnt for the future.
Sophie has given me more responsibility in terms of content planning and writing. I'll be putting together some ideas for the MyCareer website and be involved in the writing process. I've also been helping out with the creation of the digital dashboard, which involves tracking and monitoring the success of our social media content in an excel report.
This week Jasmine has researched and conducted an audit on social media platforms to support a presentation delivered to the rest of the team. She has become very confident in her own area of expertise and will often share her knowledge with others. Jasmine will also ask questions and ask for assistance when it comes to learning new skills.
As part of a prize draw for a Southend United FC home match family ticket, I needed to create an image which would accompany the tweet announcing it and the post promoting it on Facebook. I was also in charge of setting up a terms and conditions page for the website which was something brand new to me – it was really interesting to see how much thought goes into the process.
I have a one-to-one session with my assessor every few weeks to discuss my current progress, my next steps and discuss any issues I might have. This allows me to stay focused, on task and encourages me to get the work done, it's satisfying to see how much has already been signed off!
Jasmine progresses week on week within her role and has come a long way in terms of confidence. This week she helped Marketing and Communications Manager, Sian with a competition for Southend United Football Club. She liaised closely with our design team to make sure she had visuals for social media and drafted messages for two different platforms, while also monitoring the results of how many followers gained/shares from the competition.
Even though my role is office-based, I get the opportunity to attend events which allow me to network, build connections and get the relevant hands-on experience which I was never able to get in college. I attended the Choices show in Manchester and got to speak to young people about the apprenticeship and traineeship route and what opportunities are available in their area.
The level of independence and responsibility I have been given has allowed me to make great progression and has really boosted my confidence. My confidence has also grown through being able to contribute to our weekly meetings and attending events as a Seetec representative.
Jasmine has already made some great contributions to the team so far and her new ideas are always welcomed. She has been involved in a number of different tasks and not only works well in our team but when communicating with other departments across the company.